Personalization is key to creating content that connects with your audience and reflect’s your brand’s unique identity.

Shopia allows you to tailor the AI’s writing style, tone, and knowledge helping you ensure every piece of content aligns with your company's brand, services, and overall business.

To personalize the AI, there are 3 ways to give the AI context about your company:

In this guide, you will learn the following:

Company Profile allows you to provide Shopia's AI with an overview of your business. When any piece of content is generated, this information is used as context to ensure AI outputs are aligned with your business rather than being more generic.

Note that Company Profile must be enabled to provide the AI this context (shown below).

Voice, also referred to as Writing Style, is a way to define how you want the AI to write.

If you want the AI to follow your company's brand guidelines, then creating one or more Voices is important.

For each Voice, you can describe the following:

The AI will do its best to incorporate these guidelines whenever this Voice is used.

To add a Voice, navigate to Settings > Brand Assets > Voices.

You can add a Voice in two ways (Highlighted below):

To automatically define a Voice, click + Add Voice and upload your content. Shopia will will analyze this content and write a detailed description of your Voice for you. Review the generated Voice and save it to use later.

Alternatively, you can manually define your voice by clicking + Add Voice Manually. Simply, give it a name and write a description in the fields shown below then save.

The knowledgebase allows you to add company files, URLs and documents. Shopia will analyze these resources and allow you these resources in a few ways:

Smart Search uses your Knowledgebase to help you query your URLs and documents. You can simply ask a question, and Shopia will instantly find the relevant content from your Knowledgebase resources.

In Shopia Chat, you can enable Knowledgebase mode. This mode allows you to chat with an AI about the resources in your knowledgebase.

You can use AI to write or edit your document. However, you can define the AI's knowledge by selecting specific resources in your Knowledgebase. To do this, open a document, click on the Tools dropdown, and open Content brief.

Different Shopia tools will allow for different levels of personalization. The sections below outline which features have personalization options.