Voice, also referred to as Writing Style, is a way to define how you want the AI to write. For a full overview of AI personalization in Shopia refer to How Personalization Works in Shopia.
If you want the AI to follow your company's brand guidelines, then creating one or more Voices is important.
For each Voice, you can describe the following:
Tone
Point of view (e.g. passive or active)
Detailed description of the writing style
Target audience
The AI will do its best to incorporate these guidelines whenever this Voice is used.
Depending on your business, you may want to have a separate Voice for different types of content such as articles, ads, sales copy, and more.
How to add a Voice
To add a Voice, navigate to Settings > Brand Assets > Voices.
You can add a Voice in two ways (Highlighted below):
Automatically by analysing your content
Manually
To automatically define a Voice, click + Add Voice and upload your content. Shopia will will analyze this content and write a detailed description of your Voice for you. Review the generated Voice and save it to use later.
Alternatively, you can manually define your voice by clicking + Add Voice Manually. Simply, give it a name and write a description in the fields shown below then save.