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Getting started with articles
Getting started with articles

Learn everyting Shopia has to offer for improving your blog.

Updated this week

Shopia is full of tools that combine AI and SEO data to generate, audit, improve, and maintain your blog's articles.

Many AI article writers on the market focus on 1 of 2 things:

  1. Bulk article creation to create lots of articles drafts quickly.

  2. Article writing with an AI text editor to SEO optimize and ensure your article ranks on Google.

We excel in both these areas and more - Shopia is a unique solution that seamlessly connects all the tools you need to optimize your blog for maximum traffic:

  1. Create a full content plan in minutes by combining Google data and AI.

  2. Bulk generate factual & seo-optimized article drafts for your content plan.

  3. Use a comprehensive set of tools for editing & SEO optimization.

  4. Automate - multi-region optimization, article scheduling, supporting marketing content generation & more.

This guide will give a brief overview of everything Shopia has to offer for improving your blog.

1. Content Planning

Our Topic Clusters feature map out the best article opportunites for your blog and find gaps in your content.

With Shopia you can connect your site and create a content strategy in minutes. Topic Clusters is is the best data-driven approach to find which articles to make and which order you should add them to your website for the best results.

Not only that, but you can then connect it to our article generation features to have all the content you need for your blog.

1.1 Creating a content plan

With Topic Clusters you can find key topics for your site using Google Search Console data and other SEO data sources.

Each Cluster comes with a set of key topics to cover. Within each topic is a set of article ideas to cover:

Each article idea comes with a content brief - a focus keyword, secondary keywords and an idea for the type of article to make.

1.2 Tracking progress

Shopia analyzes your website and tracks which topics have already been covered to avoid keyword cannibalization. We then make it simple to create content gaps in your blog and avoid repeating the same topic.

1.3 Generating Articles

Each article idea can be generated one at a time or scheduled to be generated in bulk.

Shopia's Topic Clusters gives the easiest way on the market to generate all your new article ideas. In one click you can add all the article ideas your website hasn't covered yet:

2. Article Generation

Shopia offers a number of article creation tools to choose from, offering varying control, speed and scalability when creating SEO-optimized & factual articles.

Choose from a fully automated solution with scheduled articles sent to your website or alternatively take a more hands on approach with more control every step of the article creation process.

Let's take a look at the key advantages of each option.

2.1 Single Article Generation

Option 1: The Article Wizard - Full control (5 minutes)

Step-by-step articles are ideal when you want a guided set of controls for each stage in the article making process:

πŸ’‘ You can feed your data to expand the AI's knowledge. Define its writing style to give it a personality.

Option 2: Article Writer Workflow (1 minute)

Using Workflows can have 2 advantages over The Article Wizard:

1. Build fully customizable article writers by combining Shopia's workflow tools such as Google search, SEO & research steps, AI prompts and much more:

2. generate an article in one click from a simple interface:

2.2 Bulk Article Generation

Option 1: Shopia's Auto-Blog feature

Auto-Blog is a simple interface for bulk article generation:

Auto-Blog is full of unique features compared to generic bulk article writing tools:

  1. Connect to a content plan - Shopia can create a data-driven plan for you!

  2. Configure exactly how you want your articles - Upload custom details for every part of the article including multi-region optimization, brand voice & more.

  3. Advanced schedule controls - create a weekly publishing plan just the way you want.

Option 2: Automations - Make your own article generator (plus API access)

Shopia Automation allows you to use Workflows in bulk. Just like Workflows we can use the Article Writer template and optionally we can customize it:

Once you have created your Automation you can run and manage the results via tables:

You can also access your Automation via API:

3. Editing & SEO Optimization

3.1 Editing

When you create a new Article they are stored within Shopia Documents, an AI Workspace. Your Article can be edited using our intelligent AI text editor (right) and by using a combination of tools for research, editing & writing (left):

πŸ’‘ Shopia analyzes your website and brand. Documents suite of AI marketing tools use this analysis to generate highly personalized content. Click here to learn more about personalization.

Shopia Chat - Use Chat as your writing and research assistant:

AI workflows - Find and create multi-step workflows to achieve any marketing task:

And that's just the beginning of the tools available within Shopia Documents. You can combine all these tools to accelerate your research and writing.

3.2 SEO Optimization

Shopia has the most comprehensive set of AI tools for optimizing SEO content scores.

Scores & Guidelines

First we reverse engineer Google data to find the best SEO metrics to optimize for:

Tabs full of research & AI tools

Then you can use the SEO Panel set of tools to help automatically optimize your content using a combination of AI and Google results data for your target keyword and region:

Auto-optimize your content

Automatically improve your title, meta data and content to be in line with guidelines from the latest Google search results for your keyword & target region:

4. Supporting Content, Versioning & Publishing

Shopia takes a unique approach to make it easier than ever to building supporting marketing content for your articles and also managing different versions for multi-region optimization.

4.1 Multi-channel campaigns

Build supporting content for your articles with our dedicated AI generators.

4.2 Translation

Automatically create and management different versions of your article and optimize them for different languages:

4.3. Publishing

We have a numer of integrations you can use to send your articles and other content to, including bulk publishing & auto-publishing features:

5. Content Management

Shopia has one of the most extensive set of features for content management ideal whether you are an individual writer or work within a content team.

5.1 All your Articles in one place

We offer a full file management solution for all your content. Every Article created (whether it's from single or bulk generation) can be accessed and organized in one central place in your Documents:

5.2 Your Content Calendar

Schedule when articles should be created and sent to your website.

5.3 Comprehensive team management tools

Content Manager

Notifications and comments

6. Content Audits (coming soon)

6.1 Analyze your website

Analyze content quality across the top pages of your website and find key optimization opportunities:

6.2 Auto-optimize

Optimize your content scores effortlessly by using Shopia's auto-optimize features:

6.3 Receive weekly updates

Receive weekly insights on which articles to update, new content gaps & article ideas and much more.

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