Using topic clusters is data-driven way to find all the best articles to write for your blog.

We refer to a collection of articles/article-ideas grouped by a key topic as a ‘topic cluster’.

Each topic cluster is created using SEO data for a given location & language. We then use a combination of clustering algorithms and AI to give the best article ideas possible.

Consistently publishing articles on a particular topic will improve your website’s authority for that topic. Higher topical authority means articles of this topic will be more likely to rank highly on search engines.

If you have a very high traffic/competition search-term you would like to rank on search engines, then you may want to create a topic cluster, where that search-term is your key topic. In this way you may think of the collection of articles within a cluster as all the supporting articles & information that search engines expect your website to have on that topic.

Access topic clusters by heading to 'blog hub' from the left menu and then clicking 'topic clusters':

Click on + CREATE CLUSTER:

You can know choose between creating a Topic Cluster using your website data via Google Search Console or by simply choosing a topic:

From the Topic Cluster creation options click 'Connect to Search Console':

If you haven't connected a Google account to Search Console you will be redirected to Google authentication. Once you have a authenticated you can use select the website domain you want to use and the target region for optimization:

From the Topic Cluster creation options click 'Ideas by topic':

Here you can add a key topic related to your website. We recommend this be a high traffic search-term that you would like to eventually rank for on Google or other search-engines:

Once you have configured your settings, click 'CREATE CLUSTER'.

Shopia will begin creating a collection of key topics to cover and a collection of articles you should make for each topic. Here in our results we can see Shopia has found 17 key topics to cover that contain a total of 111 articles.

If we have created our Topic Cluster using Google Search Console we also have data on what articles have already been covered on our website: In this example, 9 of the 111 recommended articles have already been covered:

We can click on any topic on the left to view more details. Let's click on the topic 'AI copywriting' to view it's recommended articles:

Each article idea has a key search-term along with a set of secondary keywords for optimization:

If we click on ‘Write article’ a new document will be created for this article idea. In this example we are creating an article that will optimize for the search-term ‘What is artificial learning':

A new Document will be created and The Article Wizard will appear. We can see our search-term and target-region are automatically added and we are ready to generate an SEO report:

We can return to the topic cluster at any time by closing the Article Wizard popup and clicking 'Topic Clusters':

We can access any existing articles in our cluster or create others:

To add all articles ideas that haven't been covered by your website, simply click 'ADD NEW IDEAS TO AUTO BLOG' in the top right:

Here we can see our articles are ready to generate:

To view all your content you can go to the Documents page by clicking 'Documents' from the left menu:

Here we can see a default folder has been created for any articles we make for this cluster whether they are from the single or bulk generator: