SEO reports provide you with actionable insights and tools to help you create content that will rank on Search engines like Google.
Creating an SEO report
Accessing reports from The Article Wizard
SEO reports when generating a single article are typically done on the first step of the step-by-step article generator. This is so each step can be optimized for SEO.
To learn how SEO reports can help optimize your article once you've generated it, skip to the 'viewing your score' section.
Accessing reports for an existing Document
Head to the ‘SEO’ tab of any Document using the left-menu.
Generating the report
To begin the report you simply add a focus keyword - the main search term in Google you would like this article to rank for:
Once we’re ready we click ‘CREATE REPORT’. This can take a minute to process.
Metrics Tab - Viewing your score and guidelines
Once our report is generated we can see how our document content (right) compares to key SEO metrics (left) based on the top Google results for your target keyword & region.
Comparing Content Scores
Right now our content score is 89 and the average Google result has a score of 85.
Guidelines
For each report we provide a set of key guidelines for improving your content score:
Other SEO report Tabs
The SEO report comes with other tabs full of tools to help improve us research and improve our content.
Let's give a quick overview of each tab:
Top pages
Research top google results content to find content ideas.
Topic gaps
Shopia will analyze any topics that are covered in competitor pages and are not currently covered in your article.
Keywords
View a breakdown of your keyword usage score. Identify which keywords are missing from your article title, headers and content.
Links
Find common links used by competitors and how the use them within their content
FAQs
Find FAQs from different data-sources. Add these FAQs to your content using AI
Meta
Manage & generate metadata using AI
Optimizing your content
We should aim to at least be above the average score by using the guidelines provided.
Using the SEO tabs
The SEO tabs provided in the previous section are packed full of useful information to research the top Google results and help you write the best content possible.
You can also find many tools within each tab that can be used to generate optimized content with AI.
Using Auto-Optimize
The most simple approach to improving your content score is simply using Shopia's Auto-Optimize feature. Shopia will generate and execute a plan to fulfill the reports guidelines and consequently improve your article's content score.
You can then see a side-by-side comparison of your original article (left) and the optimized version (right):
Use the checkboxes to confirm if you prefer the result and then click 'Save' to finalize any changes.
Updating your score
Once we have made changes to our article, we can check our new content score by clicking 'Refresh scores' in the top right:
Beyond SEO Reports
Inside Shopia Documents are an extensive number of tools to help you research and write. These tools include Shopia Chat, the AI editor, AI Workflows & more.
Keeping your content up to date
Updating Google data & guidelines
From the metrics tab we view when our SEO report was last updated. By clicking the refresh icon.
Refreshing willl analyze the most recent Google results and update competitor metrics and guidelines.
Updating your internal links (coming soon)
As your website expands there will be more opportunities to add useful internal links to your existing content.
Shopia doesn't just add internal links to keywords in your article, it uses a series of AI steps to formulate and execute a plan to add internal links in the most natural and useful way for your article.
Let’s learn how to use these tools. Start the SEO tab series: